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Changing Gender Roles: Men Doing More Laundry

Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force. As a result, men are now more laundry chores; and marketers have reacted...

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Gender and Credit & Earnings: Is It a Level Playing Field?

We know that women make up a large portion of the U.S. work force, that many women in the work force are college educated, and that many women excel in their jobs. As we noted in a Zarb Means Business...

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Women in Business

Here is some value information on this topic: Womenable.com has a large number of infographics. Click here. Gender Equity Index. Click here. State of Women-Owned Businesses. Click here. A One-Women...

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Women Career Options. Best Workplaces.

Each year, Great Place to Work ranks the top firms for women. With this in mind, we review Women Career Options. Best Workplaces. As examples, these posts show our coverage of gender.    Resources for...

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The State of Women-Owned Businesses Report

American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings: “The rate of growth in the number of women-owned...

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How Moms and Dads Are Different in Grocery Shopping

Check out the grocery  shopping differences between moms and dads. Click the chart to learn more.     The post How Moms and Dads Are Different in Grocery Shopping appeared first on Evans on Marketing.

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The Influence of Women Shoppers

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in...

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Women in Entertainment: The Power 100

Every year, the Hollywood Reporter publishes an issue that features the leading women in the entertainment industry. Click the image to see the latest listing.     The post Women in Entertainment: The...

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Resources for Women and Minority Business Owners

Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners: “Like all entrepreneurs,...

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Women Entrepreneurs Still Facing More Hurdles Than Male Entrepreneurs

As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts. Nonetheless, as Mathilde Collin — co-founder and CEO of...

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